Add to Cart

24’’ (H) x 12’’ (W) x 8’’ (D)

Within this capitalist system, marketing is one of the main driving forces behind the expansion of consumerism, which urges people to spend money restlessly on the things way more their actual need-- luxury goods, exclusive experiences, living in a good district, etc. These factors create a vicious cycle to make sure the individual lives within trapped in order to keeps the economic activity keeps going. This phenomenon happens in our everyday life, but sometimes it is just too much to handle.

The intimacy and familiarity characters of mobile phone were used to intrigue the internal dialogue with the viewers. What does this system really do? What are the American dreams we believe in now?